About TATA Asset Management Company was established in March 1994. They have their presence in 80 + locations across India and serve India-investments of investors from Japan, Europe & middle east through exclusive partnerships. TATA AMC is the only asset management company in India to adopt the Malcolm Baldrige model of USA for business excellence. Guiding Principles of TATA AMC is TRUST which stands for Transparency, Research, Understanding, Service and Technology.