Sedhumanikandan E R

Sedhumanikandan worked alongside Pradeep at HeroTalkies, where he headed Marketing and Partnerships, building out the platform’s content acquisition and distribution relationships. That experience gave him a close, practical understanding of how content owners get paid, and where the gaps in financing actually sit.He co-founded BetterInvest in 2021 and has served as a Director of BetterInvest Finadvisors Private Limited since January 2024. Sedhumanikandan has been a driving voice behind the fund’s risk architecture, emphasising the need for institutional-grade capital and smarter, collateral-backed risk structures in content financing, a philosophy that shapes the deal structuring behind BMVF-I today.