Pradeep brings over a decade of experience at the intersection of media, content, and finance. He co-founded HeroTalkies in 2013, one of the earliest OTT platforms built for Tamil cinema, and led it as CEO through to its acquisition by YuppTV in 2018. Before his entrepreneurial journey, he worked in management consulting, including roles advising on banking sector strategy, and holds a Post Graduate Programme in Management from the Indian School of Business.Pradeepco-founded BetterInvest in 2021, bringing his direct experience in OTT andcontent financing to build a platform purpose-made for the unique cash flow challenges of media production. He now leads the company through its expansion into the regulated AIF space with BetterInvest Media Vision Fund-1.

Sedhumanikandan worked alongside Pradeep at HeroTalkies, where he headed Marketing and Partnerships, building out the platform’s content acquisition and distribution relationships. That experience gave him a close, practical understanding of how content owners get paid, and where the gaps in financing actually sit.He co-founded BetterInvest in 2021 and has served as a Director of BetterInvest Finadvisors Private Limited since January 2024. Sedhumanikandan has been a driving voice behind the fund’s risk architecture, emphasising the need for institutional-grade capital and smarter, collateral-backed risk structures in content financing, a philosophy that shapes the deal structuring behind BMVF-I today.