ASK-EOP PMS: Returns, Portfolio & Fees

PMS · Equity · Mid & Small Cap

ASK-EOP

Fund size₹243 Cr

Alpha (3Y)−6.71%

3Y return4.69%

Fund age8 yrs 11 mo

Fund Manager

George Heber Joseph

Fund Manager, PMS, ASK

George brings over two decades of experience in equities and capital markets. At ASK, he leads investment strategy, performance, product innovation, and growth across PMS, AIFs, offshore funds, and the upcoming mutual fund platform. He joins ASK from Jio BlackRock AMC, where he was Chief Investment Officer and played a key role in setting up the India JV. Previously, he led investments and strategy at ICICI Prudential PMS and ITI Asset Management. He has spent over a decade at ICICI Prudential AMC where he was overall responsible for managing ~USD 2 billion in equity assets. A Chartered Accountant and Cost & Management Accountant, George is known for his stock-picking skills, long-term value approach, and track record of scaling investment platforms.

Managing AUM₹6,804 Cr

Growth of₹Cr

ASK EOP

Returns: How it has done

Scheme / Benchmark	YTD	1Y	2Y	3Y	5Y	Since inception
ASK EOP	−4.76%	−4.46%	−5.80%	4.69%	4.88%	9.48%
Nifty 500	−1.07%	2.98%	0.42%	11.88%	12.34%	13.07%
Excess over benchmark	−3.69%	−7.44%	−6.22%	−7.19%	−7.46%	−3.59%

Returns up to one year are absolute; two years and above are annualised (CAGR). YTD is calendar-year-to-date. As on 31 Jul 2026.

Risk : What you take on to earn the return

Volatility

18.01%

Benchmark approx 14.77%

A standard deviation reflecting historical swings.

Sensitivity

1.07

Beta vs benchmark 1.00 · 7% more reactive

How strongly the scheme moves with the index.

Risk-reward

0.04

Sharpe

Excess return gained per unit of volatility.

Capture ratio

90 / 125

Upside / Downside Capture

Share of market gains captured versus losses absorbed.

How far below its previous high it fell

Over the trailing 3Y window the scheme fell −24.10% from its 29 Sep 2024 peak to a 28 Feb 2025 trough. It has not yet recovered.

Max drawdowns

−24.10%

Scheme Drawdown Trajectory

Drawdown analysis	Peak	Trough	Depth	Fell over	Recovered	Recovery took
Scheme	29 Sep 2024	28 Feb 2025	−24.10%	152 days	–	–
Benchmark	30 Aug 2024	28 Feb 2025	−18.59%	182 days	–	–

Scheme

Peak29 Sep 2024

Trough28 Feb 2025

Depth−24.10%

Fell over152 days

Recovered–

Recovery took–

Benchmark

Peak30 Aug 2024

Trough28 Feb 2025

Depth−18.59%

Fell over182 days

Recovered–

Recovery took–

The benchmark's peak, trough and recovery are read off its month-end curve; the scheme's row is measured on daily NAV. · Risk and drawdown use a trailing 3Y window · As on 31 Jul 2026

Portfolio Details : Where the money actually sits

Stocks

P/E ratio

41.30

P/B ratio

3.82

Dividend yield

0.30%

Avg market cap

₹66,306 Cr

Median market cap

₹67,055 Cr

Asset class

Equity

Market cap

Large cap12.45%

Mid cap52.93%

Small cap34.35%

Cash & others0.27%

As on 31 Jul 2026

Fees

A fixed plan is cheaper when returns are strong. A performance plan costs less in lean years and shares the upside only when the fund beats a hurdle. Both cost the same at a 13.00% gross return.

FixedPlan A · Simple

Fixed Management Fee2.50% / yr

Performance FeeNone

Hurdle RateNot applicable

VariablePlan B · Shared upside

Fixed Management Fee1.50% / yr

Performance Fee20% of profit

Hurdle RateAbove 8%

No exit load. Lock-in: Nil.

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